Is It All About the Keyword Density?

In the shadowy, complex world of search engine rankings, keyword density is one of the "key" players for an optimized web presence. But how important is it?

Keyword density is the ratio of your chosen keyword or phrase compared to the total words on a page. If your keyword density is too low, your rankings will suffer. Too high and you’ll be blacklisted as spam content.

Most professionals argue good keyword density ranges from 2% to 7%, some say 3% to 5%, others say 3% to 8%. Personally I find that 2% to 7% keyword density along with all of the other "basics" of SEO marketing will help blaze your path to the promised land. Make sure you are integrating your words/phrases into both your visible web copy and your meta tags. Calculating your site’s density can be tough if you don’t know what you’re doing. Though there are quite a few tools out there that can help you with this, take care. Like any web-based free tool, they are not always entirely accurate. It’s best to trust such an important aspect of your site’s web health to an experienced web marketer/site optimizer that handles these tasks with a calculator and a good cup of coffee.